We proudly announce our App crossing 50k downloads on Google Play Store. It’s a happy moment for us at FirstWire Apps
Check the App at Google Play Store https://play.google.com/store/apps/details?id=com.firstwire.events
Check it on Apple app Store https://itunes.apple.com/us/app/rwatb-als-wdyt/id1170054051?mt=8
This App was created for our client @ saudisalary.com
Best part is that this App crossed the crucial mark of 50k downloads without much paid ads. This re-affirm our belief in creating a product which is “required” , giving best shot to quality and letting it spread like a wild-fire.
People in App ecosystem know that it’s an herculean task to cross 10k downloads itself; getting 50k download and that too in less than a month is a big achievement for the team.
Here are the magic tips (by the way these are simple common sense tips, no voodoo) :
1- Need & uniqueness
Create the App when there is a need and there is no popular App for it (or there is a an awful app in app stores)
Users generally stick to the first good app and do not want to try a new app.
Our app is basically an Event App. In Saudi Arabia, the salary is paid as per a specific Arabian calendar, not as per the English calendar. And these dates might change over years.
There was a need to have an app which can provide accurate salary day so users can plan their expenses accordingly.
There was no such app in Google/Apple stores.
2 – Gamification, shareability and virality
This app is shareable across social media platforms.
There is a countdown counter with each salary date; this encourages users to share it through social media (mainly WhatsApp) to their friends. There is a fun component involved here.
This results in a sort of gamification which helps in spreading the app.
3 – Localization
App is completely translated to Arabian language. This made a perfect sense as most of the target user groups speak and work in Arabian language.
4- Initial campaign
Client ran a paid campaign for about a week. It was to get first few hundred users. Once they got about 3-4 hundred users, they stopped it; as app started spreading through word of mouth and social media.
This app is a huge success because it solves a need; it is unique; it is simple to use; it does not consume much storage space or Internet bandwidth; it works offline and it has a nice UI .
These are few simple things and we believe that the app which follows these simple tips are going to win.
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Do you want your own Mobile App? Check our offerings at firstwireapp.com